Website Top 10 for June

Last month, the PR office shared a list of the 10 most visited pages on the college’s website in May. Here are June’s top 10 pages:

1. /
2. /suny-niagara-banner-web/
3. /courses/
4. /college-for-adults-working-professionals/
5. /freecc/
6. /nfci/savor/
7. /apply/
8. /nfci/
9. /admissions/
10. /academics/evaluation/

What a difference a month makes! Entering the top 10 at No. 3 and No. 4 are two landing pages related to SUNY’s and our college’s pushes to attract more non-traditional-age students.

SUNY recently began digitally marketing SUNY Reconnect, which can make earning an associate degree free for eligible 25-to-55-year-old New Yorkers. SUNY’s campaign pushes respondents, based on their ZIP codes, to the “/freecc” page of the community college near them.

The college’s own digital campaign to reach the same demographic began last month. Its landing page, “/college-for-adults-working-professionals/,” was the point of entry for 2.5% of all website visitors arrived, slightly more than the 2.4% that arrived via “/freecc.”

As SUNY’s campaign continues, we expect to see more interest in SUNY Reconnect. Likewise, PR estimates generating nearly one million ad impressions around non-traditional recruitment by the end of August.

Last month, I noted “/nfci/savor/.” This page is a fixture in the top 10. It was No. 7 in May and No. 6 in July. But why?

PR believes that the popularity of “/nfci/savor/” reflects the caché of Savor and the growing knowledge among foodies that the restaurant offers an outstanding value and experience. Visitors go directly to this page because it’s the gateway to making a reservation… if you can get one.