Marketing and Communication Releases Annual Report

The Office of Public Relations became the Office of Marketing and Communication over the summer. Its new moniker better reflects the unit’s work, signaling the priority of marketing above all the other work that the staff — Ryan Herman, Matt Gagliardi, Sarah Gerass and Hal Legg — does. The office’s 2025–2026 annual report discusses the effects of restructuring along with several other topics, including:

• Four summer campaigns that generated 8.7 million ad impressions and 150,000 engagements with the college
• Ongoing digital accessibility efforts helping the college to meet federal standards
• New services like the portrait studio, cloud-based photo library, and office SharePoint site
• Social media capacity and online calendar functionality upgrades
• AI implementation
• Concerns

The report is online here.

Office of Public Relations annual reports dating back to 2023–2024 are also available. These are on the office’s SharePoint site.